It’s a simple to envision scenario. As a perspective shopper crosses the brick-and-mortar threshold, between embedded RFID and NFC, what’s inside of my wallet is quickly scanned. This isn’t your grandparents’ era of business analytics based on years and years of historic data warehouses, this is near-real time data gathering and heuristic algorithmic triggers that may sample the cologne I’m wearing, track my line of sight eye movements between the aisles and possibly even processing bits of my DNA left behind. Am I describing some scene from Minority Report? Hardly. This is active pursuits by some of the top mobile consumer technologies company currently. Remember last holiday season’s attempts to track supposedly anonymized GPS signals inside of malls?